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The Importance of Data Collaboration in a Privacy-First World
Brands, publishers, and agencies are discovering that without third-party cookies and other perishable IDs they will need to rely on each other to maintain addressability, scale, and performance. This will require the use of sensitive and protected customer data, however, which has the potential to put their business and their customer base at risk if that data is misused or exposed.

As the ecosystem explores new emerging solutions to enable privacy-safe first-party collaboration we want to explore what this process looks like, what use cases are possible, and what deeper collaboration will mean for the future of our industry.

Please join this virtual panel where leaders from Mars, News Corp, Publicis Media, and Leaf Group discuss the importance of data collaboration in a privacy first-world.

Register for this webinar to learn how to:

- Securely match and analyze first-party data across multiple parties
- Execute smarter media planning and activation through direct collaboration
- Achieve greater transparency and control over how your data is connected and used
- Maximize campaign performance while fully protecting the privacy of your customers

Apr 14, 2022 12:00 PM in Eastern Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Ben Cicchetti.