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Overcoming barriers to Advanced TV: Building trust through collaboration
Global content consumption on Advanced TV is surging. As a result, media owners have built impressive authenticated audiences and created new revenue streams. For brands, Advanced TV brings the power of people-based marketing to TV, empowering marketers to leverage their customer knowledge to deliver targeted advertising in a premium environment.

At the same time, the conversation around privacy continues to heat up. Consumer privacy awareness is at an all-time high. Companies need to prioritize privacy and transparency to build and maintain trust with their customers.

Joining us on July 28th will be Catherine Hallam from ITV, Paola Colombo from Publitalia ‘80 and Dean Weaving from Deliveroo. Register now to hear them discuss key Advanced TV lessons, including:
- How to establish and maintain trust with customers
- How data collaboration enables trusted partnerships
- How collaboration delivers better customer experiences
- Best practices in the privacy-first era

Joining the discussion will be Charles Ping from Winterberry Group to discuss the key takeaways from their recent report, Collaborative Data Solutions.

Jul 28, 2021 02:00 PM in London

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